Here you are, a company that has hired a social media consultant to beef up online PR or to work with corporate IT. The following are red flags that your SMC is not working for your business.
Stuck on Twitter reviews
Simply putting your brand on Twitter will not change the future of your company. This tool needs to be used in conjunction with other tools, simultaneously.
Leading with Bleeding Edge Technology
Not every new social media technology should be tried out. As early adopters and bleeding edge creators will tell you, it's new and it's free now but it's not perfect yet. Taking risks in this area will come back to bite you, you know where.
Conversation versus Community
What is the difference between both? Your SMC should know. They should definitely not think that they are the same thing. Communities require tender love and care in addition to financial support.
Guaranteed conversions
This one is impossible. Anyone promising you guaranteed conversions from social media should be fired. Social media is based on culture which is at best, unpredictable. You want to focus on measuring conversions to get a clear idea.
No concrete work delivered
So your SMC has 4,000 followers on Twitter. What has your company gotten from it? Has there been any innovation? Have any projects gotten completed? Ask the questions and get some answers. You may need to do some house cleaning.
There’s a great deal of risk being taken in the new media/social media space, and it’s important for companies engaging in the space, to take smart risks. If your SMC cannot guide you effectively, you are in trouble.
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