Facebook recently decided to open the pearly gates to their API technology, encouraging entrepreneurs everywhere to find a way to interface with Facebook via desktop applications.
First of all, Facebook is complicated. It has grown a lot but the great features are still not intuitive to find. Second, the desktop option of connecting to Facebook without logging in, is seriously not sexy enough. And thirdly, the business application does not look efficient. This will most likely drive more people to facebook or tweet during the day instead of working.
I believe the next real move in this semi open-source strategy, is to go mobile. Integrating applications into Facebook and Twitter for mobile use is the best bet, as cell phones are becoming more and more effective as portable computers.
I like SocialScope.net for this. Of course, the business application there would look a lot sexier, but still would need a solid plan behind it.
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