What is a Social Media Consultant?

A Social Media Consultant is a subject matter expert on using the blogosphere and social networking tools. Such a consultant specializes in helping business clients take advantage of the technology while mitigating risk. This results in the improved ability to to create, maintain or enhance digital brands and online presences.

The Social Media Consultant typically works with the Marketing and Public Relations teams, while interfacing with the IT function and senior management. The work should always begin with the setting of business goals and objectives, followed by developing a comprehensive and collaborative strategy.

Business clients can certainly launch themselves into Social Media, but without a consultant, understanding the bigger picture and reaping the long-term benefits will be impossible.