Job Descriptions for Social Media

Here is a set of tentative job descriptions for the Social Media industry. If you are looking for a resource, they should fall within 1 of the following 3 roles.

1- Social Media Analyst.

Create social media content development (video, audio, content, photos)

Manage the day-to-day upkeep of multiple social media community programs.

Manage and optimize social media outlets for selected brands including Facebook, Twitter, MySpace, YouTube and others by listening, engaging, and discovering daily.

Capture metrics for measuring participation and success in social media programs and outlets

Stay active in social media events, both virtually and in person.

Stay current with social media trends and emerging technologies, including mobile marketing.



2- Social Media Manager.

Implement creative social media strategies and campaigns that generate awareness and encourage participation on digital platforms.

Monitor and analyze social media activity in relation to all campaigns.

Research and report on new developments, outlets and practices within the social media space and interactive marketing arena.

Experiment with new ways to leverage the social media realm in reaching key online targets.

Analyze metrics for measuring participation and success in social media programs and outlets

Stay active in social media events, both virtually and in person.

Stay current with social media trends and emerging technologies, including mobile marketing.


3- Social Media Director.

Establish and maintain an effective social media strategy.

Stay current with social media trends and emerging technologies, including mobile marketing.

Provide guidance and expert advice in integrating social networking.

Create social media optimization strategy (SMO) for brand recognition.

Direct the development of social media content development (video, audio, content, photos)

Use metrics data and reports to measure success and return on investment (ROI) from participation in social media programs and outlets

Stay active in social media events, both virtually and in person

Collaborate with Marketing and Public Relations

Drive the strategy and overall execution of opportunities that fully leverage social media and related applications.

Be a strategic thought leader creating product-driven opportunities that provide innovative new distribution strategies via social media.



SKILLS

Multi-tasking and self starting team member in fast-paced environments
Excellent verbal and written communication skills.
Creative thinker and self-starter with a passion for the interactive space.
Ability to communicate information and key findings as needed.
Experience with web analytics, measurement and reporting.
In-depth knowledge of social media Communication channels including
blogs, internet forums, micro-blogging
In-depth knowledge of social networking sites including Facebook, MySpace, LinkedIn
In-depth knowledge of social event sites (e.g., Meetups
In-depth knowledge of Collaboration / Bookmarking channels including Wikis, Digg, epinions
In-depth knowledge of Multimedia / Sharing channels including Flickr, YouTube