1. Listen to what people are saying
Twitter is a great tool to find out what people are saying about your company, products, or services. You can use Mentions, located in the navigation of your twitter page (looks like @youraccountname). This will show you any mentions of your user name in tweets. For example: "I just got a @Dell laptop tonight".
You can also use the Search tool in order to search all of twitter. You can use this to see what people are saying about a specific product or service. You can also search your user id to see who's talking about you and your products or services.
2. Communicate with your customers
Twitter allows you to send "direct" messages to other twitter users. Companies are using this to allow customers to contact them and talk to them directly. What's really cool is that you can actually setup different twitter accounts for specific issues - your own virtual call center. You can see a great example of this is Dell's Twitter page:
Dell's various Twitter accounts
3. Broadcast your message
Don't want to spend the time and money on a full blown press release? Just send out a tweet. It's only 140 characters and anyone following you will get it. You can also easily display your tweets on your website or blog. Twitter provides the code, you just need to copy and paste. You can get it here for free: http://twitter.com/widgets
4. Network
Twitter is a free networking tool. Instead of spending thousands of dollars to have your sales people attend a convention, have them sign up for a twitter account and start talking directly to potential customers or clients. It's also a great tool to broaden your brand awareness.
5. Join the crowd
Many large companies are already on twitter, including Jetblue, Bank of America, Comcast, Kodak, Dell and GM. It's free and easy, and can really help you establish your brand in a new and different way.
http://www.twitter.com
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